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Our Story

Conscious Power Solutions was founded by regular folks, dedicated to building a company, based on the principles of Conscious Capitalism and Lean Manufacturing.

We strive for enduring customer relationships by becoming the go-to for creative power solutions. Our designs bring electrical power to the user with practical, durable solutions at affordable prices.

Our Purpose

"Purpose doesn't make decisions easy; it makes them clear."

To empower people to live lives with meaning and personal fulfillment.

We see our profit as the fuel for this purpose.

We Lead Through Engaged Employees

We bring passionate people together to work hard, have fun, and inspire each other. 

Excellence comes from engagement of the whole. Inspired employees, suppliers, customers, and community all striving together to deliver innovative designs and personal customer service to the end user. This happens when our employees lead the way.

Our Values Reflect How We Conduct Ourselves Each Day

Create, foster, and embrace change

Strive to always do your best

Be honest, open, and respectful

Inspire through action

Care for one another and the environment

Accept accountability and be accountable

Learn everyday 


We Pride Ourselves In Our Service

We strive to be the easiest power solutions manufacturer to do business with. Most products are in stock, ship on time, and are within your budget.

We listen to our customers and work hard to provide practical solutions

Our Team

Meet some of our team and read a bit about why they chose to work for Conscious Power Solutions.

Photo of Paul Murphy - President

Paul Murphy


I grew up on a small farm in Ireland and while I loved the hands-on nature of the vocation, I realized that was not the path for me. (Apparently patience was not my strongest suit). I was always intrigued by the ability of companies to make things and was naturally drawn to manufacturing engineering, specifically lean manufacturing. Over the last 30 years I have seen what a steady job can do to lift people out of poverty, provide stability, confidence, and a future. I have also seen negative impacts when a company consistently puts profit ahead of purpose. Not all Capitalism is made equal. The world is changing rapidly and there is an increasing realization that the current win/lose approach is not working for most stakeholders.

People need the dignity of work, but they also need to be able to work with dignity and purpose. I believe Conscious Capitalism is the next logical evolution, building on lean manufacturing principles. It provides a more balanced, thoughtful approach to doing business while yielding superior sustainable results for all stakeholders over the long term. Engagement is so much easier when you like what you do and where you do it and you love your customers.

Two years ago, we decided to start our own company dedicated to the principles of lean manufacturing and conscious capitalism. What if we built a company from the ground up, that was good for our customers, employees, community, environment, owners, and suppliers.

 We are now on that journey.

Picture of Anna Juskow - Vice President of Engineering

Anna Juskow

Vice President of Engineering

During my second year of attending Rochester Institute of Technology (RIT), I decided to change my major from Mechanical Engineering to Mechanical Engineering Technology. Some equated making that change as ‘going to the dark side’ of Engineering. Some people even said that I wouldn’t make as much money or earn the title of Manager because of it. I chose to change because I knew what I wanted to do and being happy with what I was doing was important to me.

Over the last 20+ years I have continued to learn about what it is that I want to do and more importantly, who I want to do it with. Working along side others who are as passionate about what they are doing as you are makes every struggle bearable. You are never going to like 100% of what you must do for work but having people around you who believe in what the company is doing and are willing to go through the trials and tribulations with you makes it worth it.

 Building a company from the ground up wasn’t something that I set out as a goal for my career, but the opportunity was too good to pass up. I consider it a great privilege to create an environment that I enjoy being in and where others can thrive. Where we can make a difference in other’s lives beyond the product that we are making.

 Onward and Upward…

Photo of Mike Brandstatter

Mike Brandstatter

Senior Design Engineer

When my mom asked if I thought I could put together her grill while I was in the 7th grade, I gave it a shot. Separating nuts and bolts, interpreting all the 'pictures', reading 300 page assembly instructions (well, it felt like 300 at the time), a grill successfully appeared. I realized that I liked the idea of building things. I proceeded to take a lot of things apart and put them back together; even with small modifications (my bicycles were never the same again, including safe).

I did autobody for a few years which led to an industrial painting job. When the company was slow, I got sent to the sheet metal fabrication department. I took to it like a duck in water. Interpreting drawings, setting up machines, making parts from scratch, using precision measuring tools, were literally fun for me.  I eventually landed a supervising job for a sheet metal fabrication department at a different company. Along that journey I became the Manufacturing Engineer for 2 years; learning a lot about lean manufacturing and setting up various lean applications over that time. The V.P. of Engineering gave me an opportunity based on my skill set to try my hand at Engineering and have been doing that ever since (about 14 years now). When people ask me what I do for a living and where I went to school; my answer is TCI for autobody - which ends with a strange look and a short story.

When I was approached with the opportunity to be a part of Conscious Power Solutions, I had previously known the people starting the company and knew that they represented a lot of my core values. In addition to that, the culture was one that I thought I would never be able to a part of again. Work hard, play hard type of culture. I am happy to be a part of Conscious Power Solutions knowing that we will bring these important values and cultures back; making working together such a great and unusual experience.